Simon El Alj
Beachfront Realty
18205 Biscayne Boulevard
Suite 2205
Aventura, FL  33160

P: 786-317-4889
F: 305-933-1240

simon@
bellagioproperties.com
A PROPERTY PRICED TO SELL
A correctly priced listing is of paramount importance to achieve proper market exposure.
Almost every serious buyer will work with a price ‘range’ in mind. They will be very
knowledgeable in their range, almost certainly well aware of what is obtainable, and will be
sure to purchase by comparison.

Keeping your property in the price band it belongs to, for one will equal less competition,
eliminating the probability that you will be competing with properties of an inevitable higher
spec, whether it be size, area, finish or location.

Most sellers make the common simple pre-conception that pricing a property high, will mean
a higher selling price. If anything however, it is quite the opposite. It will not be included in the
‘range searches’ performed by real estate professionals, thus fewer buyers will be able to
consider it, and the ‘right’ buyers will be missed. It also runs the risk of becoming ‘shop
worn’ as we say in the industry, simply due to the length of time. It remains available, and
tired listings always invite unrealistic offers on the basis of potential seller desperation.

Another issue that could compound the difficulty of attaining a reasonable offer is simple
‘sentiment’. A potential buyer is far more likely to be unreasonable with their offer if the list
price was perceived to be unrealistic to begin with. Even the act of ‘inviting’ a buyer to make
an offer in the first place could indicate fair price has not been established. It is much easier
to obtain a reasonable offer on sensibly priced property. You are free to pick and choose as
you feel comfortable, and remember, with no obligations whatsoever.

Simon El Alj has an excellent understanding of market conditions, and if required, can
provide you with a free Comparative Market Analysis (CMA) to help determine the current
value of your home.

                                                                  
 Free CMA
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Simon El Alj
786.317.4889